19 March 2010

A new survey has revealed that non surgical solutions for cosmetic treatment are becoming increasingly popular among men and women, as a fast and non-invasive way to improve their appearance.Earth Times reports that the number of patients in the United States choosing non surgical treatments such as Botox and skin peels rose by 47 per cent compared to last year. According to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), the world's largest association of facial cosmetic surgeons, this increase has been largely influenced by the current economy. 80 per cent of surgeons questioned said that patients are choosing non surgical cosmetic treatments to remain competitive in the workplace. The research also found that patients are becoming better educated about the range of cosmetic surgery options available to them, according to 77 per cent of surgeons. This greater knowledge allows patients to choose the treatment best suited to their personal requirements by factoring in all aspects of surgery, including recovery time which can be much shorter for non-invasive treatments. President of the AAFPRS, Daniel Rousso, said: "We are excited to see patients making educated choices. They are now open to newer, novel treatments and are making smart decisions that are tailored to their needs." The survey found that women were still more likely to undergo cosmetic surgery than men, accounting for 84 per cent of patients for non-surgical procedures as well as more invasive plastic surgery. There was no difference, however, in the number of men and women choosing surgery for reconstructive purposes.