Non-surgical procedures drive rise in American cosmetic treatments

21 February 2013

Botox to foreheadFive per cent more cosmetic surgery procedures were carried out in America in 2012 than in the previous year, taking the total number of operations to 14.6 million. The American Society of Plastic Surgeons (ASPS) compiled the figures from its 7,000 professional members, and found that the five most popular non-surgical procedures were Botox, soft tissue fillers, chemical peels, laser hair removals and microdermabrasion. Of the surgical treatments offered, facelifts, breast augmentation, liposuction, nose reshaping and eyelid surgery top the list of favourite procedures.Dr Gregory Evans, ASPS president, said: "For the third successive year, the overall growth in cosmetic surgery continues to be driven by a significant rise in minimally-invasive procedures, while surgical procedures remain relatively stable." There was also a rise in the number of plastic surgery operations carried out for reconstructive purposes, of one per cent to 5.6 million, the ASPS revealed. Meanwhile, another ASPS-certified plastic surgeon, Dr Anthony Youn from Michigan, has forecast that the number of members of the post-war 'baby boomer' generation undergoing treatments "will rise dramatically in the coming years as they realise that there is no real substitute for well-performed surgery."