20 May 2010

The economic downturn has not stopped people in the UK from wanting to look their best, with a new study revealing that the popularity of non surgical solutions for cosmetic surgery has risen dramatically over the last five years. The study of 1,000 men and women in the UK was carried out by market research company Key Note, and found a 219 per cent rise in the number of people choosing non-invasive treatments such as dermal fillers, chemical peels and laser treatments from 2005 to 2009.This is even greater than the increase in the UK cosmetic surgery industry as a whole, which grew by 175 per cent over the same period and is expected to reach 1.1 billion by 2014, compared to 536 million at the end of 2008. According to The Independent, the success of Botox has been a major factor in this soaring growth, as ever more people from all areas of life seek out the wrinkle-relaxing treatment to restore a more youthful complexion. It was also previously reported that the struggling economy has provided an incentive for workers to boost their eligibility for employment with cosmetic surgery. Cosmetic surgeon Dr Viel explained the advantages of Botox for people of all ages, stating: "It helps to slow down the ageing process. It's better to have it done young so the patient will reach their 40s and 50s with not too many deep lines." Frequent Botox user Francesca, 37, told The Independent: "Why not? Life is so short. Whatever makes you happy, you should do it. Plus, I do really believe that more doors are open for you if you look good."