Partners turn to cosmetic industry for birthday treats

Wives and girlfriends are increasingly choosing to pay for their partners to undergo cosmetic surgery treatments. That's according to aesthetic nurse consultant Martin Scattergood, who says the perception of cosmetic treatment is changing. Speaking to the Yorkshire Post newspaper, the Sheffield-based cosmetic expert said dermal fillers, Botox and chemical peels are all procedures that have become popular with men as well as women.Mr Scattergood said: "Where women view having a cosmetic procedure as a beauty treatment, men see it as more a matter of good health. They see it almost as an extension of the gym. If they work hard to make their body look good they want their face too as well." Many men speak of enjoying a self-confidence boost following cosmetic surgery and operations such as tummy tuck surgery and male chest reduction procedures have become increasingly popular. The total number of procedures carried out in Britain in 2011 increased by 6 per cent year-on-year, with an estimated 10 per cent of those carried out on men.