17 February 2012

More men than ever before are having cosmetic surgery and non-surgical treatments. This is according to Dr Marc Lussier, a cosmetic surgeon practicing in Los Angeles, whose opinions are backed up by the latest figures from the American Society of Plastic Surgeons (ASPS). Dr Lussier said he has noticed a rise in the number of men visiting his clinic for Botox (to treat frown lines and wrinkles), gynaecomastia (surgery to reduce the appearance of “man boobs”) and liposuction. He added that they are choosing cosmetic surgery not only to enhance their looks but also to improve their self confidence and chance of success when applying for jobs.Male cosmetic surgery has risen by 2 per cent in the last year, which is equal to 1.1 million procedures, while non-surgical treatments such as Botox rose 9 per cent in the same time period. One possible reason for the rise in demand for gynaecomastia, also known as male chest reduction, is because more men are aware of the procedure and the possible results. “Gynaecomastia surgery defines the contours of our male patients’ pecs, giving them a slimmer appearance. They will not only look great at the beach, but also enhance their appearance when wearing slim cut clothing,” said Dr Lussier.