22 October 2008

A new non-surgical procedure known as a "Botox boob job" is gaining popularity in the United States, according to recent newspaper reports.

The Telegraph states that the process, through which the wrinkle-relaxing toxin is injected into the pectoral muscles causing the chest to rise up, could soon be performed in British surgeries.

However, some doctors have voiced concerns that "Botox boob jobs" - which could be seen by patients as a quick alternative to breast augmentation or breast uplift surgery - might be carried out by beauticians or nurses who are not experienced enough to ensure that the treatment will be successful.

Dr Nick Milojevic, a Botox specialist at the Harley Medical Group, said: "These are major muscles that you use to ski, turn over in bed, do everything. For me, the risks outweigh the benefits.

"You'd need a lot of Botox for this treatment to work, so it would cost around 1000 per treatment, and it is something you'd need to repeat three times a year."

Despite concern over the "Botox boob job" and alarm at the lack of regulation over non-surgical procedures in the UK, surgeons are lauding the arrival of a similar procedure - the "boob jab".

Through the "boob jab", temporary fillers are pumped into the breast. The most common filler used in this procedure is Macrolane, which Dr Milojevic described as "the most exciting thing to happen to aesthetic medicine in years".

Botox is traditionally injected into the face, in order to eliminate facial wrinkles, and patients usually receive regular top ups every three to six months. Last week, Dr Milojevic issued advice against overusing Botox in order deter ardent fans from developing "Wrinklerexia", an unhealthy obsession with keeping wrinkles at bay.