14 January 2010New research has revealed that plump, full lips can make women look younger. Full lips can be artificially achieved with the help of a number of cosmetic surgery and non surgical procedures. BBC News reports that fuller and firmer lips can help women look younger than they really are. According to the findings of Unilever scientist David Gunn, a plump pout can take years off a woman's appearance, even if she has wrinkles or grey hairs.The research involved over 250 women of various ages, including sets of twins. Mr Gunn explained: "When we identified people who looked young for their age, we were struck by the difference in their lips. "It is a feature that is strongly genetically determined and relatively easy to measure." Lips reach their full volume in young adulthood, and tend to begin shrinking between the ages of 30 and 40. Thin lips can have the unfortunate effect of making a woman appear older than she really is - however, plumper lips have the opposite effect. Although the fullness of lips can be determined by genetics, there are a number of cosmetic surgery solutions women can choose to get the full effect of their pout, including injectable fillers. These popular treatments are affordable, and can last for up to a year. Hollywood stars such as Angelina Jolie and Scarlet Johansson have used their pouts to full effect, and this new research provides a helping hand to other women who are eager to hold back the years.