Rise in popularity of male plastic surgery expected to continue
Non-surgical treatments also showed growth in popularity, with Botox (clinically known as botulinum toxin) coming out on top and laser hair removal and microdermabrasion close behind. In 2010, of 13.1 million cosmetic procedures performed, 1.6 million were surgical, while 11.6 million were minimally invasive. The ASPS website states: “As the economy continues to improve, demand for face-lifts and other facial rejuvenation surgery will increase. “Non-surgical facial rejuvenation procedures will also see some growth, but people who have been putting off surgery for the past few years because of the economy will be ready for the gold standard in facial rejuvenation in 2011.”The number of men undergoing cosmetic procedures is predicted to increase in 2011, according to the American Society Of Plastic Surgeons (ASPS). This follows a trend observed between 2009 and 2010, when data from ASPS showed that the male percentage of plastic surgery patients had gone up from 7 per cent to 9 per cent. The most common enhancement was nose reshaping, followed by eyelid surgery and liposuction.