05 June 2013Botox treatments are enjoying a boom in some parts of America, despite the overall number of surgical procedures falling. That's according to one clinic in Chesterfield, Missouri, whose officials say that minimally invasive procedures are gaining in popularity. Its local newspaper, the St Louis Post-Dispatch, has reported that both its own state and neighbouring Illinois have been reported by the American Society of Plastic Surgeons (ASPS) as seeing increases in demand for Botox, dermal fillers, laser hair removal and microdermabrasion treatments.St Louis Cosmetic Surgery doctor Bruce White, says the increase is down to a simple desire on the part of most patients to look their best. "Minimally invasive options such as Botox and photorejuvenation treatments allow people to improve their appearance without surgery and with minimal recovery," said his practice colleague, Dr William H Huffaker. Another surgeon at the practice, Dr Herluf G Lund Jr, said that after seeing the successful results of a single treatment people often gain confidence to undergo others. "They continue with non-surgical procedures, sticking with the ones they like or trying new ones," he said. "Or they like the results and want more permanent solutions, opting to have cosmetic surgery," Dr Lund added.