Social pressures ‘leading more men to go under the knife’

Man with mobile phone to earAn increasing number of men are combining a healthy lifestyle with the benefits of cosmetic surgery, according to an Australian surgeon. “Today, many men feel just as much social pressure as women to look good,” says Dr Susan Austin, a spokeswoman for the Cosmetic Physicians Society of Australasia (CPSA).“The expectation to look good and take care of one's appearance is much higher than it used to be even 10 years ago.” Research by the Australasian College of Cosmetic Surgery shows men are becoming increasingly aware of what cosmetic procedures are available. Doctors agree there has been a surge in demand for procedures but, because national statistics for the industry are not collected, no one knows exactly at what rate they're going under the knife. It is estimated that men make up about 11 to 15 per cent of patients who seek cosmetic medicine in Australia. In the US, the American Society of Plastic Surgeons says nine per cent of cosmetic procedures in 2012 were performed on men. Brisbane-based Doctor John Flynn said: “Women talk about it much more openly these days, so it's not such a social taboo… This filters across to the guys.”