04 June 2013

Woman applying make-upBeing considered beautiful puts more money in your bank and a new estimate from a top cosmetic surgeon suggests that the benefit could be worth as much as 150,000 over a lifetime. According to Dr Bryan Mendelson, a former president of the International Society of Aesthetic Plastic Surgeons (ISAPS), good-looking people get more out of life in other ways too, enjoying better relationships. Dr Mendelson suggests that this is because the human brain is hard-wired to appreciate good looks.In his newest book, In Your Face, he argues that there is a good argument for the existence of a scale of economic benefits which good-looking people can accrue thanks to their appearance. Dr Mendelson endorses the view of sociologist Catherine Hakim, who first propounded the idea of a link between a person's looks and their earning potential, and, more controversially, suggested that women should take advantage of their good looks if they wanted to advance in their careers. He told the Huffington Post: "We associate people who are attractive as being good people. {Those} who don't look so nice are constantly being labelled and police target people who look like criminals." Dr Mendelson based the findings in his book on his own 25 years' experience of working as a cosmetic surgeon in his native Australia, as well as external academic studies. He said: "People have surgery not to impress others, they do it to impress themselves. For many people it's about getting their confidence back."