24 September 2008

A new survey on knowledge of the human body has shown that more Brits know the medical term for a nose job than those who are able to locate the stomach on a diagram.

According to the research, undertaken by Yakult, four out of five people surveyed understood that rhinoplasty referred to cosmetic surgery on the nose, but less than two thirds could pick out the stomach on a drawing of the human body.

The research also showed that one in ten people believed that the average calorie intake for a woman should be 4000 calories, rather than 2000 calories - the real figure. In addition, one in five respondents felt that 4500 calories was the average intake for males, but the accurate amount is 2500.

Many commentators are attributing this seeming ignorance to the general rise in obesity rates across the country over the past few years. Various cosmetic surgery procedures that reduce the presence of fat, like liposuction or tummy tucks, have seen a concurrent rise.

Commenting on the survey's results, nutritionist Fiona Hunter said: "People are bombarded with health messages from a variety of different sources - from friends, family and the media through to food manufacturers and retailers so I'm not surprised people are often confused."

As the British population becomes increasingly knowledgeable about cosmetic surgery procedures, the number and variety of operations performed are seeing a large increase.

For example, a recent study carried out by the Harley Medical Group showed that patients are increasingly asking for liposuction in non-traditional problem areas, such as under the arms and along the back.

What's more, another survey carried out by the cosmetic surgery group showed that more people have cosmetic surgery in Newcastle than anywhere else in Britain, with breast enlargements being the most popular procedure.