21 November 2008

The editorial staff of a Swedish magazine for gay men opted to go under the knife in efforts to add depth to a spread on cosmetic surgery. Dorian Magazine, which describes itself as Sweden's only commercial lifestyle magazine for gay men, is prominent in major cities across both Sweden and Norway.

Jake Rydqvist, the magazines creative and fashion director, told Expressen newspaper: "Dorian Magazine represents an artistic fantasy world with an idealized beauty. Having the editorial team undergo plastic surgery in order to get insight into the ideal we promote was almost a question of credibility."

Rydqvist himself chose to have some skin removed above his eyes for the project.

Dorian's editor-in-chief Benjamin Falk, who opted for liposuction on his chin, said: "In every commercial magazine there are pictures and advertisements which have been retouched. Editors-in-chief who deny this are hypocrites. In particular when one is trying to promote a healthy and natural ideal in a politically correct way, while at the same time as they themselves get operated upon."

Other Dorian editors underwent a series of procedures, including nose re-shaping, lip augmentation, liposuction, a facelift, and muscle enhancement surgery.

Falk told The Local he would recommend cosmetic surgery, but warned that the changes brought upon by such procedures are not life-altering. He said: "I absolutely recommend it to people who want to freshen up their looks a little, but people shouldnt believe that plastic surgery will change ones life."

The latest issue of Dorian hit newsstands yesterday.