30 January 2012

The cast of reality television show The Only Way Is Essex (TOWIE) has boosted the economy by 1.4bn more than the Duchess of Cambridge according to retail experts. The sales of white stilettos were up 33%, lacy underwear up 73% and hairdryers up 51%, but even more impressive were the sales of Nailene false nails up 567% after viewers saw these being used on the ITV show, and false eyelashes, up 249%.Sally, a fake tan company, reported an increase in sales of 89% since the start of the show, while Sainsburys said people had been flocking to their stores to buy sparkling wine up 61%. In the cosmetic surgery industry, clinics reported a rise in the number of women asking for a stomach like Lucy Mecklenburghs when coming in for liposuction nearly one in five while Amy Childs was said to be behind a 32% rise in the number of women asking for cheek implants and dermal fillers. Omaid Hiwaizi, marketing expert at SapientNitro, said: TOWIE is hugely aspirational. The Duchess of Cambridge is said to have boosted the economy by 1billion, inspiring women to spend an average of 250 on the high street in an attempt to get her look.