20 October 2008

A recent trend for cosmetic surgery to feet and ankles has been identified in the UK.

According to The Independent, there has been a rise in women requesting cosmetic podiatry and that many of these procedures originated n the US. An increase has been seen in a number of procedures - from non-surgical procedures like Botox to plump the balls of the feet to corrective foot surgery - and overall the UK has seen an average 54 per cent increase in the cosmetic surgery market year-on-year since 2005.

The Harley Medical Group has also reported a 9 per cent increase in patients requesting liposuction in the past year - a growth in part fuelled by the growing number of women who opt to remove "cankles" - where there appears to be no definition between calves and ankles - by having fat sucked from the problem area.

Women are also increasingly turning to cosmetic treatments to alleviate their discomfort and embarrassment at having less than perfect feet and are demanding procedures to correct bunions, lumps and bumps, bent "hammer toes" and flat feet.

According to The Independent, Nigel Mercer, president of the British Association if Aesthetic Plastic Surgeons (BAAPS) said:

"Some patients come through with short toes that they would like lengthened, or they want to have their 'toe cascades' [curve at the end of the foot, from the big toe down to the little toe] improved, so that when they wear strappy sandals their toes don't look out of place."

As many fashion designers reveal collections that highlight the foot this season, it is believed that the trend for extremely high-heels will continue to grow demand for cosmetic podiatry in the coming months.