US cosmetic procedures up five per cent

The number of cosmetic plastic surgery procedures carried out in the United States in 2010 increased by 5 per cent, year-on-year. Statistics compiled by the American Society of Plastic Surgeons (ASPS) show that 13.1 million people invested in some form of cosmetic surgery.Breast augmentation was the most popular surgical procedure last year, with 296,000 operations carried out – an increase of 2 per cent on 2009. Nose reshaping and eyelid surgery were the second and third most popular procedures respectively. According to the ASPS, a significant number of the surgical body contouring procedures carried out last year followed substantial weight loss by patients. Dr Phillip Haeck, ASPS president, believes the rise in the number of procedures performed is linked to the improving US economy. He also highlighted the fact that more people are now investing in surgery to help them stay looking younger, in order to remain competitive in their working environment. He said: “There’s some pent-up demand for cosmetic surgery procedures. People have waited a couple of years or more to have procedures, until their finances were at least somewhat back in order. But all indications are that more consumers are again willing to spend more to look better.”