US keen to enjoy cosmetic procedures as finances improve
12 May 2010The improving economy could mean that more people have the financial freedom to choose the cosmetic surgery treatments they have long hoped for, according to a new study carried out in the United States. The survey, conducted by Harris Interactive for plastic surgery discussion website RealSelf.com, found that more than two-thirds of people said they would choose to have cosmetic surgery treatments carried out if it wasn't for their current financial situation. This figure is 15 points higher than it was in November 2009, showing that cosmetic surgery acceptance is rapidly on the rise as the global economy begins to emerge from the recession. While non-invasive treatments such as Botox are still expected to be popular as cheaper means to hold back the signs of ageing, the survey found that improved finances will likely see more people choosing more permanent solutions. Of the respondents who said they would like to have work done, 29 per cent would choose tummy tucks, 23 per cent would remove excess fat with liposuction and 13 per cent would seek a younger appearance with face lifts. Even in the current climate, many people are opting for cosmetic surgery treatments, which can be instrumental in boosting careers. The survey found that more than half of respondents planning to undergo surgery in the next 12 months will choose teeth whitening, with 11 per cent choosing dermal fillers to fill out and smooth the appearance of wrinkles.