US researchers discover Botox can improve attractiveness ratings

New research has indicated that botulinum toxin A (Botox) has a positive effect on first impression judgements regarding attractiveness, successful dating and athleticism.

Scientists have discovered that the first impressions gained of a person are largely influenced by facial appearance and that these impressions can be improved through cosmetic surgery. They carried out research by taking photographs of a group of participants before treating them with Botox. Another set of photographs captured the results then the images were divided into books, at random, with each subject appearing just once in each book.

The books were then distributed to evaluators who completed a survey about each participant, basing their judgements on their first impressions with regards to the various measures of success they perceived the participant as having purely from how they look.

Participants of the experiment who received the injections saw a boost in first impression scores regarding attractiveness, dating success and presumed athletic prowess.

However, the treatment made no difference to scores regarding financial success, relationship success or social skills.

The findings were presented at the American Academy of Otolaryngology - Head and Neck Surgery Foundation annual meeting and the OTO EXPO in Chicago.

Botox is a widely popular non-surgical solution where injections are made to smooth out lines and wrinkles in the skin, thus reducing signs of aging. Its success has led it to become further subject for research as companies compete to better treatments and has recently been proven to reduce migraine pain and even stop the often-reoccurring headache completely.