18 June 2012

Over the last decade or so there has been a marked increase in the number of American men opting for cosmetic procedures, and the American Society of Plastic Surgeons (ASPS) believes it has the answer to why this is the case. In the past, plastic surgery may have been seen as a women-only choice, but numbers of men choosing to enhance their appearance has increased by 121 per cent since 1997 according to ASPS. Dr Paul M Parker, who runs the Parker Centre for Plastic Surgery in New Jersey, believes this could have something to do with how men see themselves, as well as the influence of new technologies.Dr Paul M Parker explained: "I believe as baby boomers ageboth men and womenthey see themselves as healthy, active and fit. Theyre unhappy when their face or body doesnt match up with how they feel, and they want to do something about it." Advances such as video chat and the increased use of social media may also play a role in the increase, as more and more men have come to feel that their appearance is of more importance than they may once have thought. Now more than ever, people are able to make snap decisions about people that they meet and men may feel increased pressure of the possibility of being judged on their appearance. In particular, non-invasive procedures such as line and wrinkle treatments like Botox have become more popular, although the most-performed surgical procedures include otoplasty, facelifts and liposuction. Breast reduction for men, blepharoplasty and laser hair removal have also spiked since 2009. Dr Parker also said: Our male patients seeking cosmetic enhancements tend to follow national trends, with the exception that I perform more male rhinoplasty, chin implants, and breast reduction for men. New Jersey male patients believe in the impact of cosmetic surgery on their professions.