Why Line & Wrinkle treatments are no longer just for women
5 December 2014
What was once considered a womanâs pastime is now being embraced by men the world over â ladies and gentlemen, weâre talking about Botox. According to cosmetic experts, Botox is quickly gaining popularity amongst the male generation as men everywhere step up their game to maintain their youthful appearance â and with hunks such as Hugh Jackman inspiring men to go under the needle, this is certainly a trend that is here to stay.
Sydney Universityâs male body image expert, Scott Griffiths, highlights that beauty pressures faced by women are now being felt by their male counterparts.
âYouâre getting a normalisation of this stuff for men. The fact that this clinic can even open and advertise itself, is a sign of things changing,â explained Griffiths.
âYouâve got a really big market. Youâve just got to find a way to make it discreet for them and thatâs why I think a male-only clinic will succeed. The last thing a guy wants to do is admit to a girl thatâs unhappy with his appearance.â
Calling all men â what are your thoughts on Botox? Have you or would you ever consider this treatment? Tell us on Twitter now!