14 June 2010

With men around the country glued to their sets over the next month as they follow the World Cup action, their partners are making sure they aren't left on the sidelines, by taking the opportunity for a makeover. Last weekend saw a surge in the number of women booking in for wrinkle relaxing injections such as Botox and other non surgical cosmetic solutions.This suggests that many women decided the beginning of the World cup was the perfect time for them to spend a little time pampering themselves. It was also found that the bill for these cosmetic treatments was picked up by their football-mad partners. The Harley Medical Group reported a 25 per cent increase among women choosing non surgical treatments on Saturday, compared to the typical number of such treatments at the weekend. According to The Mirror, this number is expected to increase significantly in coming weeks, depending on whether the England team makes it through the knockout rounds - with a 48 per cent rise in bookings predicted for face peels and Botox injections in particular. Dubbed 'World Cup widows', the women who find they have more spare time on their hands during the games and decide to use it to pamper themselves are tending to plump for relaxing or non invasive treatments. Liz Dale, director of The Harley Medical Group, explained: "Women know they won't be getting much attention from their husband or boyfriend while football is on - so this is the perfect feel-good factor treat."