14 February 2014

Laughing middle aged coupleA woman is most content about the way she looks when she reaches 65, according to research from cosmetics giant L'Oreal. More than eight out of 10 women at this age said they felt good about the way they looked, having come to terms with the onset of grey hair, wrinkles and dark eye circles or, of course, decided to do something about them.Just over half (53 per cent) of those questioned by the researchers claimed to feel younger than they actually were one in three saying they felt as much as 10 years younger than their age. Meanwhile, it seems that more men than women believe they are 'growing old gracefully' with 70 per cent of males of all ages saying they're happy with their look, compared with 58 per cent of women. Use of anti-ageing products is becoming more common among both sexes 54 per cent of women and 35 per cent of men owned up to using them when questioned. Meanwhile, 93 per cent of women said using hair and beauty products made them feel more confident. And, of course, those wrinkles which are one of the major causes of dissatisfaction about people's looks can now routinely be treated with a course of Line & Wrinkle treatment, designed to smooth out their appearance and make skin look visibly younger. Overall, two-thirds (65 per cent) of those quizzed said there was a link between how they looked and their general confidence. People in the West Midlands topped the poll both for being the most prolific users of anti-ageing products, and being happiest about their appearance. Michel Brousset of L'Oreal UK & Ireland said: "It is brilliant to see that, contrary to what people may think, we actually get better with age and gain confidence in ourselves and our appearance. "With the UK population of over-65s set to double by 2050, we're no doubt set for even more changes in how people use beauty as a small confidence boost in their everyday lives," he concluded. What's your favourite tip cosmetic or otherwise - for giving yourself a confidence-boost? Let us know on Facebook or send us a tweet.