14 October 2011

Women living in the north of England wear more makeup, fake tan and false eyelashes than those in the south. This is according to research carried out by high street retailer Debenhams, which found that women in the north bought on average a new pair of false eyelashes every two weeks while their counterparts in the south spent more effort picking the perfect foundation three hours on average.Products and skin care aimed at giving a natural look, such as tinted moisturisers, powders and concealers, were found to be the most popular products in the south, while Coleen Rooney and Abbey Clancy were said to be driving sales of lip gloss and fake tan. The exception to this was in Essex, where Debenhams stores reported girls wearing three pairs of false eyelashes at a time and spending significant amounts of time and money on makeup. Irish and Welsh women were found to reapply their mascara three times a day in a bid to emphasise their eyes. Ruth Attridge of Debenhams said: British womens love of lotions and potions has ensured that our beauty halls are busy all over the country. Our lipstick sales are up 19 per cent, mascara sales up 21 per cent and nail varnish up 21 per cent when compared with last year. This beauty research helps us manage where we send our stock and when. Shipments of fake tan will be winging their way up north to satisfy the Thursday rush, while well also make sure Londoners dont miss out on their Touche clat fix.