Women turn to cosmetic surgery to avoid becoming 'invisible'

sb10063521ah-001More women in their mid to late forties are turning to cosmetic surgery and a poll of more than 2,000 women over 40 says the so-called ‘invisible age’ could be the reason why. The survey, commissioned by Clarivu Total Vision Correction, found that while life begins at 40, 46 is the age at which women become invisible to men. This is the age when women believe men cease to engage in chivalrous behaviour and stop doing gentlemanly things such as holding doors open and giving up their seat on the bus.This is also the age at which many women say they start to notice the appearance of grey hairs, lines and wrinkles, and weight gain. It is not until 14 years later - aged 60 - that women start to regain their self-confidence. Gareth Steer, of Clarivu Total Vision Correction, said: “Women are living longer and looking better than ever before, but it seems when they hit their late 40s and 50s, there is a definite period of adjustment. This research shows a lot of factors contributed towards making women feel invisible once they hit a certain age. “This, coupled with the steady increase of over-50s requiring glasses for reading, shopping and driving, add to that feeling of being older and more invisible.” A third of women asked said they were annoyed by how well their partners were ageing compared to them, while nearly all said they began to struggle with their weight once they hit 40.