22 April 2010

With the global economy seemingly heading for recovery, the recession does not seem to have made people less eager to seek out cosmetic surgery treatments. Quite the opposite may be the case, with countries like Australia reporting a boom in the number of people choosing to enhance their appearances over the past year, both to boost their career prospects and reverse the ageing affects of sun exposure.The International Business Times reports that the popularity of non surgical cosmetic treatments has soared over the past 12 months in Australia, as people of all ages are looking for affordable ways to achieve their ideal appearance. The Cosmetic Physicians Society of Australasia (CPSA) found that more people are choosing non-invasive treatments such as laser hair removal and wrinkle relaxing injections to boost their appearances, favouring lasting results rather than a quick fix. "Rather than consumers decreasing their overall spend, we found the global financial crisis was a catalyst for people to become strategic about their choices," said CPSA president Dr Gabrielle Caswell. "Patients are opting for treatments that offer more visible (and) lasting results even though the procedures may initially be more expensive to undertake." Dr Caswell also observed that more people are heading online to carry out thorough research into plastic surgery treatments to help them make their decision, as well as tracking down the best cosmetic surgery providers. She also noted an increasing number of men choosing cosmetic surgery as treatments become more widely accepted.