14 July 2011

200416165-001A recent survey has revealed that the average woman spends more on anti-wrinkle treatments over her lifetime than she earns in one year. The average woman earns £20,000 a year but spends £24,000 on skincare and cosmetic treatments such as skin peels and microdermabrasion, to banish lines and wrinkles. But despite such expense, 45 per cent of the 30,000 women polled on the subject admit that they are still unhappy with their appearance even after following an anti-ageing skincare regime.Seven per cent revealed that they would not be prepared to grow old gracefully, even if they found treatments for lines and wrinkles to be ineffective. Many said they ‘dread’ the inevitable ageing process and the possibility that they will end up looking like their mothers. The research also found that women living in London were the least happy with their appearance, while those living in the North-East and in Wales were found to be the happiest.