08 January 2010

A new report has revealed that almost one in five patients choosing Botox is a man, as city bankers are eager to hold on to their youthful looks to get ahead.The Daily Mail reports that men's cosmetic surgery is on the rise, with a new report from The Harley Medical Group revealing a 5 per cent rise in men undergoing surgery in 2009 - accounting for 18 per cent of all patients seen. The growth was primarily driven by those opting for non surgical solutions such as 'Boytox' (male Botox) and 'Sweatox' (anti-sweat Botox). The report also found that the return of banker bonuses in the second half of the year was largely responsible for this increase, with a month-on-month sales rise of 24 per cent in September alone. Many men have cited a celebrity influence behind their decision to undergo surgery, with Gordon Ramsay's frank use of cosmetic surgery setting a lead that they could follow. Consumer Analyst at ESCP Europe business school, Jeremy Baker believes that men's cosmetic surgery is catching up, and will be a major growth sector in the cosmetic surgery industry. He stated: "I would predict continued market growth in the cosmetic surgery industry for at least the next five years. "There's a huge emphasis on grooming in popular culture and the job market is tough - people need to be younger, fitter, and better and this is reflected in the maintenance of personal appearance. "Men have now caught up with the times and don't want to be left behind so I'm sure we'll see big increases in this sector in particular."