07 June 2010

While cosmetic surgery has long been a booming business in the United States, its neighbour Canada has been slower to embrace cosmetic treatments. It seems this attitude has changed over the last few years though, with more Canadian men choosing surgical solutions to restore a youthful appearance and boost their career prospects.Cosmetic surgery for men is a rapidly growing business, with the American Society for Aesthetic Plastic Surgery (ASAPS) reporting that 900,000 men underwent procedures in the USA last year, accounting for nine per cent of the total. Although Canadian figures were not available, local plastic surgeons have revealed that they are seeing more men come through their doors looking for specific procedures such as fat removal for the neck. Dr Sean Rice of Toronto told the Vancouver Sun: "I do many more laser lipos for the neck now than I did traditional liposuction in past. "Particularly in men who have that 'turkey gobble.' I would say it's now maybe 70 per cent women and 30 per cent men, whereas before it would have been 99 per cent women." Another commonly requested plastic surgery procedure among men is eye bag removal, also known as blepharoplasty. This treatment corrects the dropping of eyelids caused by ageing, restoring a more youthful and alert appearance. Dr Rice encourages men and women to carefully consider the results they are hoping for when choosing cosmetic surgery to achieve their desired appearance, explaining: "It's not going to give you the Hollywood eyes image and make you look abnormal. "The idea with this surgery is to give an appearance that's still consistent with you, but you look more rested, more youthful, awake and alert. That's what patients hear post surgery."