Mad Men star boosts demand for breast implants

The number of breast enlargement surgery procedures performed in the UK has risen by 10 per cent in the last year, to 9,418, according to the latest figures from the British Association of Aesthetic Plastic Surgeons (BAAPS).Cosmetic surgery experts have attributed this rise in demand to curvaceous and voluptuous celebrities, such as the star of television drama Mad Men, Christina Hendricks. The 35-year-old actress is a size 14 and plastic surgeons believe that more and more women are aspiring to have figures like these celebrities, rather than those who are stick thin. According to BAAPS, the number of men and women who had cosmetic surgery in 2010 totalled 38,274. In an interview with the Daily Mail Online, consultant plastic surgeon and president of the BAAPS Fazel Fatah, said: “The public's interest in aesthetic surgery remained strong in spite of the economic downturn. “Procedures showing the more considerable rise during this period seem to be, perhaps not surprisingly, concentrated on the most visible areas of the body: facelifts, breasts and nose jobs”.