12 July 2010

The number of men choosing tummy tuck surgery has risen by 24 per cent this summer, as an increasing number of men aim to cut a dashing figure on the beach. According to the Daily Star, this huge increase in demand for men's cosmetic surgery is being partly driven by the trend for skimpy swimwear, which kicked off thanks to stars like Daniel Craig sporting the revealing beachwear in 007 flick Casino Royale.More men are now seeking rippling torsos like those of Peter Andre and Frank Lampard. Liz Dale, Director of The Harley Medical Group, explained: "The more traditional, baggy board shorts hid a multitude of sins. "Weve heard from our nurses anecdotally that one of the principle drivers for male tummy tuck ops in the lead up to the summer season is the impending beach reveal. "Many of the men that come to us for Speedo sag surgery have lost weight or been on a fitness drive and are looking for surgery to remove stubborn pockets of fat or unsightly, loose flaps of skin on their paunch. "Its the final step in their journey to achieving a body they want." The cosmetic surgery provider also found that demand for other procedures was on the rise among men, including male chest reduction, to combat 'moobs', and upper thigh liposuction to get rid of excess fat around the waistline.