New app offers users personalised skincare advice

While in an ideal world we would have a handful of make-up artists, hairdressers and beauticians by our side 24/7 to ensure we looked our best, unless youíre a celebrity, such an ideal world doesnít exist. Thanks to the wonders of modern technology, we can however have our own dedicated skincare expert Ė in the form of mobile app, Beautiful Me. Developed by ModiFace (the same people behind the 3D Photo-Realistic Augmented Reality Mirror), it utilises patented big data technology to carry out a skin assessment of the userís Facebook photos Ė generating the userís very own unique skin profile. But how does it work? Simple Ė the app assesses up to 500 photos from the userís Facebook account, and monitors any changes to the userís face (including any distinguishing features, cosmetic routine, hair and ageing) to provide users with a detailed understanding of their skin. Once the data has been collated, the app then creates a product list tailored to the userís skincare needs as well as suggesting the relevant skincare treatments. Using the app is easy: create a visual profile, let the app download up to 500 Facebook photos to the userís mobile and wait as it sorts through up to a hundred high-quality images for review. Next, the app looks at features such as skin tones then displays the results of its analysis Ė from showing a graph of how the skinís under tone has changed over a set period to revealing the userís true skin shade. Speaking of the appís launch, Director of Partnerships and Mobile Strategy, Miriam Pettinen, said: ďWeíre thrilled to introduce Beautiful Me to users and bring a level of understanding to skin analysis that has never been easily accessible through an app. Whilst most apps only use basic analysis of a single photo, the combination of big data and machine learning algorithms used in Beautiful Me gives users a much more accurate description of their skin profile.Ē The app is available for download on the iOS App Store. Does the idea of a dedicated skin smartphone app sound appealing? Let us know what you make of it, and share your experiences on the Facebook page today.