New Guidance To Protect Patients From Dubious Cosmetic Surgery Practices

New Guidance To Protect Patients From Dubious Cosmetic Surgery Practices

14 April 2016

New Guidance To Protect Patients From Dubious Cosmetic Surgery Practices

This week, the General Medical Council (GMC) has published new guidelines for Cosmetic Surgery after concerns were raised about some unethical practices capitalising on vulnerable patients.

The strict new rules follow a review of the industry by NHS England’s Medical Director, Professor Sir Bruce Keogh, which raised concerns about irresponsible clinics and the possibility that patients were persuaded into Cosmetic Procedures by discounted prices and special offers.

It’s true that Cosmetic Surgeries are more popular than ever in the UK. 51,000 people underwent a Cosmetic Procedure in 2015 alone and so the new guidelines have been welcomed by Medical Professionals in covering everything from Breast Augmentations to Botox Injections.

The chair of the GMC, Prof Terence Stephenson commented, “Patients considering whether to have such a procedure need honest and straightforward advice which allows them to understand the risks as well as the possible benefits.

“It is a challenging area of medicine which deals with patients who can be extremely vulnerable. Most doctors who practise in this area do so to a high standard but we do sometimes come across poor practice, and it is important that patients are protected from this and that doctors understand what is expected from them.”

At The Harley Medical Group our patients are our number one priority and we pride ourselves on the first-class care and aftercare we provide.

In response to the new GMC guidance Medical Director at the Harley Medical Group, Simon Smith, said, “We fully support the 2013 review conducted by Sir Bruce Keogh and adhere to GMC guidance on Cosmetic Procedures. As a result, we offer no promotional activity on Cosmetic Surgery procedures.

“We appreciate that no two people are the same and when a client visits one of our clinics, we see a unique and valued patient with individual needs and motivations. Transparency, honesty and giving our patients the necessary facts and time to decide in a two week ‘cooling off’ period are absolutely crucial ahead of any procedure.”

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