Non-surgical cosmetic procedures for men are on the up

Cosmetic surgery procedures for men are on the up, with non-surgical procedures such as Botox topping the list of popular treatments. A report by the Daily Express online today highlighted figures released last year which showed that around 10 per cent of the 36,482 surgical procedures carried out in 2009 by members of the British Association of Aesthetic Plastic Surgeons, were on men. While the report also highlighted the fact that men are still less likely than women to go under the knife for cosmetic reasons, it did say that men are becoming more aware of the fact that they will be judged on their looks. Dr Aamer Khan, cosmetic specialist at the Daily Express, said: “The economy, threats of redundancy and tough times have made it necessary for men to look more youthful. “Men also realise that they are not stuck with things they dislike and can easily do something about them”. Khan admits that surgery can take a few weeks to fully recover from, but also said: “For almost every surgical procedure there is a non-invasive option which means no downtime and minimal discomfort”. Sally Taber, from the Independent Healthcare Advisory Services (IHAS), said: “The Botox boom highlights the crucial need to increase patient awareness of who is qualified to provide cosmetic injectable treatments”. The IHAS has recently set up Treatments You Can Trust, a scheme to help consumers find reputable clinics.