Non-surgical procedures on the rise
17 May 2013Demand for non-surgical cosmetic procedures is rising, according to a New York cosmetic surgeon. Dr Howard Sobel says more people are deciding to do something about the inevitable signs of ageing – with most choosing the likes of Botox and dermal fillers to rid their face of wrinkles, lines and crow’s feet.“People are no longer afraid to approach these cosmetic procedures and as a result, they're experiencing a spike in popularity,” he said. “Botox was named the most popular minimally-invasive procedure of 2012 with over six million procedures performed, and soft-tissue fillers came in at just under two million.” He believes patients are flocking to these procedures for their effectiveness in reducing the signs of ageing – but many still believe Botox and fillers are the same thing. Dr Sobel added: “This is actually not the case. Botox involves the injection of botulinum toxin into selected muscles in the face. It works to relax these muscles, smoothing the skin above. Dermal fillers work to actually fill in areas of lost volume, and are typically made with hyaluronic acid, collagen, fat, and more.” Both procedures are minimally-invasive, only requiring simple injections into the targeted areas, and both work to reduce signs of aging and enhance a person's overall appearance.