10 December 2013America is seeing a growing trend for women from a variety of ethnic groups seeking surgical procedures. Professional body, The American Academy of Facial, Plastic and Reconstructive Surgery (AAFPRS), has reported a 10 per cent rise in the number of Hispanic, Asian-American and African-American women consulting its members for facial reconstruction. The most popular procedures among these groups have been Rhinoplasties, or 'nose jobs', Blepharoplasty, to lift and smooth the skin around the eyes, and Facelifts.Many are following the lead set by such high-profile figures as US TV chat show host Julie Chen, who recently went public about her Blepharoplasty surgery to make her eyes look more open and wide, and actress Oscar-winner Halle Berry, who has been rumoured for years to have undergone Rhinoplasty. AAFPRS president, Dr Edward H Farrior, said: "When a patient comes in from a certain ethnic background, we usually have some idea of what the current trends are for that group." But he added that tailored, individual care was every qualified Cosmetic Surgeon's top priority: "It's our job to listen to the patient and give them what they want without completely obscuring their unique features and individuality," he said.