Young men âturning to fake tan for winterâ
2 December 2014
Being complimented for having a certain glow about you not only means you look good, but also helps you feel good â so itâs little wonder that more and more men are investing in self-tan in a bid to look as good as their female counterparts.
According to new research from Mintel, over a quarter of 16-24 year old men and women have used self-tan goods within the last year â while young men in the UK make up the countryâs majority of fake tan users, with over a quarter (27 per cent) of 16-24 year old men dedicated users of self-tanning products.
Additionally, it appears that menâs interest in self-tan goes beyond this â with males aged 16-24 most likely to have treated themselves to a salon spray with tan (20 per cent) in sharp contrast to a national average of just one in ten (9 per cent).
âHigh usage of self-tanning products amongst young men suggests that they may be aspiring to recreate looks inspired by celebrities. With summer becoming a distant memory, and as the nation gears up for a wet winter, our research suggests that young men are looking to extend the summer look with a year round tan,â explains Roshida Kahnom, Senior Personal Care Analyst at Mintel.