Young men ‘turning to fake tan for winter’

Young men ‘turning to fake tan for winter’

Being complimented for having a certain glow about you not only means you look good, but also helps you feel good – so it’s little wonder that more and more men are investing in self-tan in a bid to look as good as their female counterparts.

According to new research from Mintel, over a quarter of 16-24 year old men and women have used self-tan goods within the last year – while young men in the UK make up the country’s majority of fake tan users, with over a quarter (27 per cent) of 16-24 year old men dedicated users of self-tanning products.

Additionally, it appears that men’s interest in self-tan goes beyond this – with males aged 16-24 most likely to have treated themselves to a salon spray with tan (20 per cent) in sharp contrast to a national average of just one in ten (9 per cent).

“High usage of self-tanning products amongst young men suggests that they may be aspiring to recreate looks inspired by celebrities. With summer becoming a distant memory, and as the nation gears up for a wet winter, our research suggests that young men are looking to extend the summer look with a year round tan,” explains Roshida Kahnom, Senior Personal Care Analyst at Mintel.

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