24 May 2011

More men are opting for cosmetic surgery as the stigma fades and technological advances mean shorter recovery times. "Men are figuring out what women have long knownthat appearance really does matter," says David Sarwer, an associate professor at the University of Pennsylvania. For 59-year-old David Culpepper, one patient newly converted to the idea of cosmetic surgery, a facelift and chin implant spelt the end for his big old saggy chin the words of his fiance in the run-up to their big day. While women still account for the majority of cosmetic surgery procedures, it seems more men are choosing to have fat removal surgery, ear reshaping surgery and anti-ageing procedures such as neck lifts. Male chest reduction surgery, which is used to correct the issue of gynaecomastia or man boobs is also becoming increasingly popular among men of all ages. According to Mr Sarwer, men choose surgical procedures and non-surgical treatments such as Botox as a way to retain their competitive edge in business. These treatments can be done quickly and require no down time, making them perfect for businesspeople. Figures from last year, collated by the American Society of Plastic Surgeons, showed that the most popular procedure among younger men and teens was male chest reduction surgery, with around 75 per cent of the 18,000 men who underwent the procedure aged between 13 and 19.